twitter rebrand

My objective for this project was to create a comprehensive visual identity and UI rebrand of Twitter catered towards people who collect, sell, and have a passion for sneakers.

Role

Branding

Design

Creative Direction

UI Design

UX Design

Prototyping

Conceptualization & DESIGN DECISIONS

With the collectible sneaker community spread so thin across multiple internet platforms, this interface consolidates all those spaces into one where users can socialize, buy, sell and shop.

The primarily red and black color palette is reminiscent of some of the most iconic shoes of all time. Coupled with the elephant print pattern around the outside, it helps resonate with the targeted community.

The original interface remained relatively unchanged however, a few notable alterations would be the different pages and their accompanying icons as well as the “like” button changed from a heart to a flame and renaming it “hype”. Hype is a common term in the sneaker community and It better suits the overall concept.

MOBILE responsive layout

Full Desktop Layout

Home page/timeline

Standard timeline layout where users can socialize.

Release Calendar

List of upcoming sneaker releases where users can browse and add to their wishlist.

Wishlist

Once a user adds a sneaker to their wishlist, they can select to be notified of its release or if it is already released, they can shop for it in the marketplace.

ASSET & COMPONENT DESIGN

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