MIDWEST FAN CAVES
The purpose of this project was to create a 26 page, mobile responsive mock e-commerce/catalog website with items of personal meaning and a mock form of currency. WordPress, Elementor, and the blank slate plugin were used to build the site without using a pre-made WordPress template.
Role
Branding
Design
Creative Direction
Front End Development
UX Design
UI Design
Conceptualization & DESIGN DECISIONS
- Taking colors commonly associated with sports franchises in the Midwest and reducing the saturation to more of a pastel palette provided an appropriate bridge between the high saturation colors used by those teams while still giving representation to the Midwest and appealing to the targeted demographic.
- Midwesterners have commonly been known for their grit, determination, and willingness to get their hands dirty. Using a wooden background for the product photos offered a subtle ode to the culture that is commonly displayed.
- The name Midwest Fan Caves is a play on words from man cave. Die-hard sports fans often have their “man cave” filled with sports memorabilia from their favorite teams, it provides a literal meaning for what is being sold on the site.
Full desktop Layout
branding
Launch Midwest Fan Caves
PREVIOUS PROJECT: FunVue
Copyright © 2024 Jarrod Masuga | Powered by Jarrod Masuga